These steps apply to brands in all sectors or niches. Keep in mind that not all companies will grow enough to reach all 4 stages of brand development. This is a brand in its most basic form. In fact, it's not even really considered a brand right now.
An item in this sense of the word would describe something straight out of a factory or something handmade at home. The vanilla thing and simple Jane in and of itself. If you want to take an item to the next level, put a label on it. This label is nothing distinctive, just a label on the item so that people can identify what they are buying.
In 1982, Colgate introduced to its brand a range of frozen ready meals called Colgate Kitchen Entree. This 7-stage process serves as a guide for the short- and long-term development of any brand. The stages can only be completed in chronological order. Development must be constantly evaluated and reviewed.
Development and progress must be reinforced in all fields, aspects and touchpoints of your brand to achieve successful brand activation. See the guide to creating the brand identity and name. Phase 2 is achieved when consumers (who know the existence of the brand and its identity) are able to recognize it in everyday situations. Reaching this stage is attributed to successful brand identity and brand awareness (stage).
Once a consumer has become loyal to your brand and their decision has been constantly reinforced, the consumer will not use another brand even if the one they have chosen (Your brand) is not available. This is an extremely desirable stage and should be the ultimate goal of any emerging brand. Reaching this stage can take a considerable amount of time and may seem unattainable. However, if step-by-step analysis, quality control and constant reinforcement are maintained at each and every stage, brand insistence is inevitable.
Brand development requires steps, but big brands are constantly reviewing their brand development, and everything they do is based on the brand they want to maintain. Brand development is the process of maintaining a brand's quality, distinctive marketing assets, and consumer trust. Reaching this stage is very beneficial for your brand, as consumer trustees have an inherent loyalty to the brand. These are the types of brands that have established themselves as the benchmark for many beloved products and that have spent a lot of time getting to that point.
To develop your brand, you must outline specific brand guidelines and create content to promote your business. If you can't establish awareness, it doesn't matter how your brand performs or what the images you've offered to your consumers look like. You must have excellent performance, you must have developed an emotional relationship (feelings), have offered quality products (judgments) and you must create recognizable images to achieve brand resonance. The brand resonance model describes how to create engaging and active loyalty relationships with customers, and it does so by creating a brand in a sequence of steps.
The consumer should be encouraged to interact with the brand on some level and experience it for themselves. A positioning statement is like a brand promise, meaning that people expect you to keep your promise. When developed in sequence and used accordingly, these four steps will help develop a strong brand. Nike is the epitome of a lifestyle brand, not just in terms of sneakers, but of all brands in the world.
Empowering your company or organization with a strong brand helps build relationships through long cycles and lengthy commitments. Once the consumer constantly selects their brand over others, they are said to become loyal to the brand. It is vitally important that the brand reflects this emotional connection through social media, advertising and various points of contact. .
