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So by now, you understand the power of Facebook (if, not click here). We know there is ample opportunity to engage pre-existing customers and interact with new ones, over 500 million to be exact! Are you ready to learn how to promote your business, products, services or page? Then it is time to explore Facebook Ad Campaigns.
Facebook’s biggest benefit for a marketing campaign is pretty obvious. It operates through social networking and trending rather than pure SEO. It allows readers to see your ads on their mobile phones which now outnumber personal computers 4 to 1!
This is a really great strategy for beginning marketers because at the present moment it cost significantly less to advertise on Facebook than with PPC. These ads are geared to your target audiences’ specific hobbies, tastes, preferences and interests. The main reason you can target so specifically is Facebook users have already shared all the demographic information you need to run super-targeted Facebook ads.
Starting Your Campaign
You have 75 words to say what you want to say in Google AdWords but Facebook ads allow you a 25-character headline and 135 words of body text (yes, character spaces count).
Four Questions You Must Ask Yourself Before You Begin:
- What do I want to achieve with this ad?
- Who would buy the product?
- Why would they buy the product?
- What do I know about them?
What is your goal – to acquire new sales leads, promote your company or Facebook page, increase brand recognition? Your goal is going to guide the focus of your ad campaign.
Good copywriting is essential because you are really limited on characters. Keyword research is still very important and you must position yourself in the mind of the consumer. Who shops in your store, buys on your website and tells friends about your company? Where are they located? Do your customers fit into a specific age range or share an interest in a particular topic?
Check your campaign early and often so you don’t waste a lot of money. Just like Google PPC, you set your budget and when your campaigns begin/end dates.
Improve Your Ads — Keep It Fresh
When your ad stops engaging your audience then it is time to make some changes. The whole point of your ad is to get the click! You are not trying to make a sale here. You just want to get the click to lead them to your website, fan page, lead capture page…etc.
Purchase at least 20 images from sites like fotolia.com or istockphoto.com. You can obtain free images through Google search but just keep in mind copyright infringement and trademark rules may come into play. Think about the images that your target audience would be intrigued by and write copy at least three times a week for one image. Rotate your ads every few days to keep it fresh.
Track Your Performance
Rule number one here is to test, test and test some more! Testing in the online world is crucial and critical. If you want to know the secret to improving your ad campaigns then testing minute details is the key. Just one simple change in color can mean the best and highest conversions or it may ruin your already profitable campaign.
What is CPC?
CPC is Cost Per Click. If your ads are bid on a CPC basis, you will be charged when users click on your ads and visit your website. If having people click through to your website is more important than the actual cost to drive each person to your site then you will want to go this route.
What is CPM?
CPM stands for Cost Per Thousand Impressions. If your ads are bid on a CPM basis, you will be charged when users view your ads, regardless of whether or not they click on them. This requires you to watch your ads very closely since you are paying for impressions.
What is CTR?
Click-through-rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown on the site (impressions) in the same time period. You aren’t guaranteed any number of clicks or impressions, and will only be charged for those you actually receive, based on whether you’ve bid on a CPC or CPM basis.
After running your ads for a while, start to refine the message, images and offers to see what works best with each customer group. You may also start to branch out and try to reach new audiences.
How to Get Thousands of FREE Impressions Daily
People like trivia – they like to answer questions and share their opinion. Facebook users are there to have fun and most will choose fun over profound and educational. Get users to interact and post on your page to increase your chances of showing up in their news feed. Facebook primarily focuses on “marketplace ads” – meaning ads appear related to the information the user and/or their friends are sharing. For example, if you create a Facebook event for a sale or promotion, customers will be able to RSVP to your sale directly from your ad. If a viewer’s friend has engaged with the event the viewer will see ‘Jane Smith and 2 other friends attending’. If someone ‘Likes’ your Facebook Page, a story will appear in the News Feed, where his or her friends may also discover your business.
The hardest part with your Facebook Ad campaign is getting your ad approved! Try submitting one or two at night or on the weekends to see if it affects your approval rating. If your ads aren’t getting approved, KEEP TRYING!
Click Here for Massive Discount on Super Charged Facebook Ad Tactics Course!
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Great Info on Facebook Ads,I have not left you classroom yet. Great website thanks again. Will put this in effect when the book come out.